CORPORATE THUMBNAIL

Why do consumers use prepaid products and services?

• Prepaid products and services are the ultimate budgeting tool, as consumers have absolute choice and control over what they spend.
• The majority of prepaid transactions are cash based and using prepaid removes the requirement for credit checks.
• Prepaid products and services can be conveniently topped up, either virtually or physically, as and when required by consumers.
• Prepaid products and services are sold across a broad footprint of traditional and non-traditional outlets.
• Prepaid products and services enable the world’s unbanked consumers to transact efficiently.

How does Blue Label Telecoms add value to its customers?

Within emerging and developing economies, the supply of products and services via prepaid channels is becoming an increasingly significant distribution model. This is because the distribution of physical product is often logistically difficult. A significant portion of the consumers within these markets are unbanked and badly banked and therefore transact in cash and many do not qualify for credit. Although they are unbanked and badly banked and don't qualify for credit, these consumers have cash and are now demanding equal access to first world products and services.